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Risky Business: Corruption, Fraud, Terrorism & Other Threats to Global Business

Stuart Poole-Robb, Alan Bailey


Risky Business: Corruption, Fraud, Terrorism & Other Threats to Global Business Stuart Poole-Robb, Alan Bailey The terrorist outrages of September 11, 2001 and the rapid collapse of Enron both highlight the uncomfortable fact that businesses and business people are subject to risks much broader and often more personally hazardous than the commerical and financialrisks studied at business school. These risks to organizations and their employees in international markets are not confined to the actions of a few fanatical terrorists or fraudsters. They encompass a range of activity arising from different cultures and attitudes. They stem from the willingness or otherwise of governments to strengthen weaknesses in policing, judicial systems and anti-terrorism and to stamp out organized crime, corruption, unfair trading, cronyism, bureaucracy and civil unrest. Allof these things exist to some degree in every country of the world. Through its international network -- both offical and clandestine -- Stuart Poole-Robb's company, the Merchant International Group (MIG), has developed an... книги, книжный магазин, интернет-магазин The terrorist outrages of September 11, 2001 and the rapid collapse of Enron both highlight the uncomfortable fact that businesses and business people are subject to risks much broader and often more personally hazardous than the commerical and financialrisks studied at business school. These risks to organizations and their employees in international markets are not confined to the actions of a few fanatical terrorists or fraudsters. They encompass a range of activity arising from different cultures and attitudes. They stem from the willingness or otherwise of governments to strengthen weaknesses in policing, judicial systems and anti-terrorism and to stamp out organized crime, corruption, unfair trading, cronyism, bureaucracy and civil unrest. Allof these things exist to some degree in every country of the world. Through its international network -- both offical and clandestine -- Stuart Poole-Robb's company, the Merchant International Group (MIG), has developed an......


Technical Marketing Communication

Sandra Harner, Tom Zimmerman


Technical Marketing Communication Sandra Harner, Tom Zimmerman This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A This book provides the necessary preparation for the breakneck speed of technical marketing communications in today's Internet economy. A progressive approach first explains the role and responsibility of marketing communication in a technology-filled world. Then, on that foundation, the book progressively introduces the concepts of needs analysis, audience analysis, strategy development, media choices, tactics, and continuous evaluation. A first person scenario opens each chapter, giving readers a glimpse of real-world experiences as told by professionals in the field. A "Summing it Up" section at the end of every chapter provides a quick reference guide to the most important material covered in the chapter. An "Applying What You've Learned" section at the end of every chapter includes exercises and discussion starters. For those interested in expanding their skills in technical marketing communication....

Marketing Your Consulting and Professional Services

Dick Connor, Jeff Davidson


Marketing Your Consulting and Professional Services Dick Connor, Jeff Davidson Wiley Publishing, Inc. While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape -information technology, virtual organizations, telecommuting - targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services , the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today's tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you'll find complete coverage of Dick Connor's innovative - and highly effective - Client-Centered MarketingTM (CCM) approach, a practical Wiley Publishing, Inc. While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape -information technology, virtual organizations, telecommuting - targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting and Professional Services , the bible for consultants and professionals worldwide, has been thoroughly revised and expanded. This brand new Third Edition gives you the tools and the know-how to survive and thrive in today's tough market. Beginning with a comprehensive overview, this updated resource keeps you abreast of current trends and issues. In addition, you'll find complete coverage of Dick Connor's innovative - and highly effective - Client-Centered MarketingTM (CCM) approach, a practical "deliverables-driven"......

Risk Based E-Business Testing

Paul Gerrard, Neil Thompson


Risk Based E-Business Testing Paul Gerrard, Neil Thompson This hands-on guide for business, project and test managers and test practitioners presents an effective approach for using risk to construct test strategies for e-business systems. Using an easily-learned risk-analysis technique, it teaches you how to use risk to select and prioritize test methods for e-business projects. This innovative resource shows you how to select test techniques to address business risks and integrate them into a coherent test process. The book presents twenty-four test techniques that address failure modes found in web applications. Grouped into seven categories, they are organized to make test strategy development easy. Each chapter has a comprehensive list of references to papers, books and web resources. The book provides you with guidelines for post-deployment monitoring of availability, performance, security and site integrity. It includes an overview of eight most important tool types with guidelines for selection and implementation. What? книги, книжный магазин, интернет-магазин This hands-on guide for business, project and test managers and test practitioners presents an effective approach for using risk to construct test strategies for e-business systems. Using an easily-learned risk-analysis technique, it teaches you how to use risk to select and prioritize test methods for e-business projects. This innovative resource shows you how to select test techniques to address business risks and integrate them into a coherent test process. The book presents twenty-four test techniques that address failure modes found in web applications. Grouped into seven categories, they are organized to make test strategy development easy. Each chapter has a comprehensive list of references to papers, books and web resources. The book provides you with guidelines for post-deployment monitoring of availability, performance, security and site integrity. It includes an overview of eight most important tool types with guidelines for selection and implementation. What?...

Epilepsy: A Practical Guide

Mike Johnson, Gill Parkinson


Epilepsy: A Practical Guide Mike Johnson, Gill Parkinson This book looks at epilepsy in children. How is it classified, managed and treated? What is the impact on the family and the child involved? How does this affect progress in school and access to the curriculum? There are sections on assessment and diagnosis of epilepsy; epilepsy and behavior; epilepsy and genetics; the implications for schools, the classroom and learning; how access to the curriculum might be increased; social aspects of epilepsy; and language and communication problems associated with epilepsy. Apart from sound content and clear, practical guidance, the reader will also find a glossary of terms, a seizure description chart, a risk assessment chart, a list of useful addresses and an annotated bibliography. This book will be useful to all teachers, SENCOs, Teaching Assistants, Speech and Language Therapists, Educational Psychologists, GPs, parents and carers of children with epilepsy. книги, книжный магазин, интернет-магазин This book looks at epilepsy in children. How is it classified, managed and treated? What is the impact on the family and the child involved? How does this affect progress in school and access to the curriculum? There are sections on assessment and diagnosis of epilepsy; epilepsy and behavior; epilepsy and genetics; the implications for schools, the classroom and learning; how access to the curriculum might be increased; social aspects of epilepsy; and language and communication problems associated with epilepsy. Apart from sound content and clear, practical guidance, the reader will also find a glossary of terms, a seizure description chart, a risk assessment chart, a list of useful addresses and an annotated bibliography. This book will be useful to all teachers, SENCOs, Teaching Assistants, Speech and Language Therapists, Educational Psychologists, GPs, parents and carers of children with epilepsy....


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Risky Business: Corruption, Fraud, Terrorism & Other Threats to Global Business. Stuart Poole-Robb, Alan Bailey . Книги.

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