Каталог Kellogg on Marketing Editor Dawn Iacobucci . `The Kellogg Graduate School of Management at Northwestern University has always been at the forefront of cutting-edge marketing. What a treasure to find such a complete anthology of today`s best strategic marketers all in one place. Kellogg on Marketing provides a unique combination of new and proven marketing theories that the reader can translate into business success`. - Betsy D.Holden, President and CEO, Kraft Foods. `Kellogg on Marketing` presents a comprehensive look at marketing today, combining well-founded theory with relevant, contemporary examples in the marketplace. This should be mandatory reading for all students of marketing`. - Robert S.Morrison, Chairman, President and CEO, The Quaker Oats Company. `The Who`s Who write on the what`s what of marketing. Now, these preeminent marketing doctors are making house calls. Enjoy`. - Robert A.Eckert, Chairman and CEO, Mattel, Inc. `This volume is a fascinating collection of perspectives on what it...... Томминокеры Стивен Кинг АСТ. Пишущая машинка, читающая мысли... Надоедливый младший брат, пропавший неизвестно куда, стоило только пожелать, чтобы он провалился... Домашние приборы, работающие от одной-единственной батарейки. Сверхъестественные способности, позволяющие всего этого добиться, приобрести очень просто: нужно лишь открыть дверь, в которую стучат томминокеры... Но цена, которую придется заплатить, - хуже смерти.... The Greening of Business in Developing Countries: Rhetoric, Reality and Prospects Peter Utting, United Nations Research Institute for Social Development The rhetoric of corporate environmental responsibility has been quite positive in industrialized countries, and has even extended to developing countries, but very little is known about the extent of concrete changes in the environmental performanceof big business. Through this pioneering set of studies which provide hard data on corporate environmental records, the author asserts that if sustainable development is to become a reality, then transnational corporations must take their environmental responsibilities seriously.... A City for All: Valuing Difference and Working With Diversity Jo Beall By the turn of the century more than half the world's population will live in urban areas. This rapid pace of urbanization is forcing a rethinking of development priorities, and this book explores some of those initiatives. The book opens with an introduction to the issues of urban development, taking a human development perspective as its central theme. Best practice in sustainable human settlements around the world is explored through an analysis of the nature of diversity in the city, organizational and participative issues, and the question of gender. The contributors look at the experience of living and working in a variety of cities, of creating secure homes and neighbourhoods, of design and the creation of sustainable environments, and the provision of health services and transport. Chapters examine how women, older people, and people with disabilities experience life in the city. Case study material examines the urban experience in countries as diverse as...... Can Japan Compete? Michael E. Porter Basic Books. Japan has been in an economic slump for more than half a decade. Why did this once-strong economy topple? What do its troubles tell us about competing in the new global marketplace? In Can Japan Compete? , world-renowned competition strategist Michael Porter and his colleagues explain why American assumptions about Japan have proved so inaccurate, what Japan must do to regain its strength, and what its journey can tell us about how to succeed in the new global economy. The research behind this book began in the early 1990s, at a time when Japan's economic success was overwhelmingly credited to the Japanese government and its unique management policies. Porter and his colleagues started by asking a crucial but previously overlooked question: If Japanese government policies and practices accounted for the nation's extraordinary competitiveness, then why wasn't Japan competitive in many of the industries where those policies had been prominently implemented? The authors and a team...... <<<  Мужчины клана Кеннеди. Нелли Блай             Основы агрономии. Ю. В. Евтефеев, Г. М. Казанцев >>>
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