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Practice of Public Relations (Marketing Series : Professional Development)


Practice of Public Relations (Marketing Series : Professional Development) Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. T This new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during... книги, книжный магазин, интернет-магазин Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the successful and harmonious operation of an organization are given thorough coverage. T This new edition has been prepared to embrace these changes so that CAM students and other readers are fully briefed on the latest issues in the realm of public relations. Sam Black, during......


Java Message Service API Tutorial and Reference: Messaging for the J2EE Platform

Mark Hapner, Rich Burridge, Rahul Sharma, Joseph Fialli, Kim Haase


Java Message Service API Tutorial and Reference: Messaging for the J2EE Platform Mark Hapner, Rich Burridge, Rahul Sharma, Joseph Fialli, Kim Haase Aimed at the more experienced Java developer who needs to work with enterprise messaging, Java Message Service API Tutorial and Reference delivers starter code and a complete reference to all JMS classes that you will need to know to work effectively with this powerful feature of the J2EE platform. The no-nonsense, just-the-facts approach of this dual tutorial/reference is perhaps its salient feature. It explains the basics of asynchronous messaging and its advantages for robust enterprise-level applications before digging right in to JMS. The authors do a good job at explaining the difference between point-to-point and publish/subscribe models of message delivery. They also give a laundry list of areas to look at to ensure reliability and robustness in JMS systems, including looking at dos and don'ts for acknowledgement, message priority, and durability. The real focus early in the book is on the simple, but effective, sample code used to illustrate the basic APIs with... книги, книжный магазин, интернет-магазин Aimed at the more experienced Java developer who needs to work with enterprise messaging, Java Message Service API Tutorial and Reference delivers starter code and a complete reference to all JMS classes that you will need to know to work effectively with this powerful feature of the J2EE platform. The no-nonsense, just-the-facts approach of this dual tutorial/reference is perhaps its salient feature. It explains the basics of asynchronous messaging and its advantages for robust enterprise-level applications before digging right in to JMS. The authors do a good job at explaining the difference between point-to-point and publish/subscribe models of message delivery. They also give a laundry list of areas to look at to ensure reliability and robustness in JMS systems, including looking at dos and don'ts for acknowledgement, message priority, and durability. The real focus early in the book is on the simple, but effective, sample code used to illustrate the basic APIs with......

Mathematical Morphology

J. Goutsias, Henk J. A. M. Heymans, John Goutsias


Mathematical Morphology J. Goutsias, Henk J. A. M. Heymans, John Goutsias This book contains contributions that on the one hand represent modern developments in the area of mathematical morphology, and on the other hand may be of particular interest to an audience of (theoretical) computer scientists. The introductory chapter summarizes some basic notions and concepts of mathematical morphology. In this chapter, a novice reader learns, among other things, that complete lattice theory is generally accepted as the appropriate algebraic frame work for mathematical morphology. In the following chapter it is explained that, for a number of cases, the complete lattice framework is too limited, and that one should, instead, work on (complete) inf-semilattices Other chapters discuss granulometries, analytical aspects of mathematical morphology, and the geometric character of mathematical morphology. Also, connectivity, the watershed transform and a formal language for morphological transformations are being discussed. This book has many interesting things to offer... книги, книжный магазин, интернет-магазин This book contains contributions that on the one hand represent modern developments in the area of mathematical morphology, and on the other hand may be of particular interest to an audience of (theoretical) computer scientists. The introductory chapter summarizes some basic notions and concepts of mathematical morphology. In this chapter, a novice reader learns, among other things, that complete lattice theory is generally accepted as the appropriate algebraic frame work for mathematical morphology. In the following chapter it is explained that, for a number of cases, the complete lattice framework is too limited, and that one should, instead, work on (complete) inf-semilattices Other chapters discuss granulometries, analytical aspects of mathematical morphology, and the geometric character of mathematical morphology. Also, connectivity, the watershed transform and a formal language for morphological transformations are being discussed. This book has many interesting things to offer......

Complexity Theory Retrospective II

Lane A. Hemaspaandra, Alan L. Selman


Complexity Theory Retrospective II Lane A. Hemaspaandra, Alan L. Selman Complexity theory has been a flourishing area of research in the last ten years and currently provides one of the most active subjects for future research problems in computer science. This volume provides a survey of the subject in the form of a collection of articles written by experts that together provide a comprehensive guide to research. The editors' aim has been to provide an accessible description of the current state of complexity theory,and to demonstrate the breadth of techniques and results that make the subject exciting. Thus, papers run the gamut from sublogarithmic space to exponential time and from new combinatorial techniques to interactive proof systems. As a result, researchers in computer science will find this an excellent starting point for study in the subject and a useful source of the key results known. книги, книжный магазин, интернет-магазин Complexity theory has been a flourishing area of research in the last ten years and currently provides one of the most active subjects for future research problems in computer science. This volume provides a survey of the subject in the form of a collection of articles written by experts that together provide a comprehensive guide to research. The editors' aim has been to provide an accessible description of the current state of complexity theory,and to demonstrate the breadth of techniques and results that make the subject exciting. Thus, papers run the gamut from sublogarithmic space to exponential time and from new combinatorial techniques to interactive proof systems. As a result, researchers in computer science will find this an excellent starting point for study in the subject and a useful source of the key results known....

Microsoft PowerPoint 2002 Introductory Concepts and Techniques

Gary B. Shelly, Thomas J. Cashman, Susan L. Sebok


Microsoft PowerPoint 2002 Introductory Concepts and Techniques Gary B. Shelly, Thomas J. Cashman, Susan L. Sebok Part of the highly successful Shelly Cashman Series, Microsoft PowerPoint 2002 Introductory Concepts and Techniques provides step-by-step instructions accompanied by full-color screen shots, helping students learn basic PowerPoint 2002 skills quickly andeasily. книги, книжный магазин, интернет-магазин Part of the highly successful Shelly Cashman Series, Microsoft PowerPoint 2002 Introductory Concepts and Techniques provides step-by-step instructions accompanied by full-color screen shots, helping students learn basic PowerPoint 2002 skills quickly andeasily....


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