Каталог Communicating in Science: Writing a Scientific Paper and Speaking at Scientific Meetings Vernon Booth This concise, straightforward book will help workers in all scientific disciplines to present their results effectively. Chapters include: "Writing a Scientific Paper" "Before You Lecture or Talk to Us, Please Read This" "Empty Numbers" "Preparation of the Script and Figures" "For Those to Whom English is a Foreign Language" "Preparation of a Doctoral Dissertation or Thesis"... Using MultiSIM: Digital Electronics John Reeder Using MultiSIM provides everything users need to transform a personal computer into a virtual electronics technician's workbench where digital circuits can be built and tested, and on-going analyses may performed as circuits are modified. This 224-page workbook reinforces "must-know" digital theory by providing opportunities to measure, analyze and troubleshoot a variety of digital circuits in the safety of a state-of-the-art, highly interactive computer environment. Complete coverage of essential digital electronics concepts spans the spectrum, from basic logic devices through advanced circuits.... Forecasting in Business and Economics C. W.J. Granger Academic Press. Since the first edition of "Forecasting in Business and Economics" was published in 1980, the chapter on regression techniques has been expanded, and a practical forecasting project, constructed and evaluated by students, has been added, allowing the student to work through the techniques discussed. A new appendix of statistical concepts including the ideas underlying correlation and regression has also been added. Professor Granger describes most of the major techniques of forecasting, including: forecasting from time series models, regression methods and econometric models, technological forecasting, world models, evaluation and combination of forecasts. This book provides a helpful reference for anyone interested in forecasting and makes an excellent text for senior undergraduate and first year graduate courses in economics, business, and management, as well as such specialized areas as operations...... Total Access Regis McKenna Marketing as we know it is disappearing, declares industry legend Regis McKenna. As marketers focus on advertising and promotion, the chief information officer is automating their core functions. As they obsess over brand, the chief strategy officer is dispersing their responsibilities throughout the organization. And as they squabble over whether marketing is an art or a science, McKenna argues that they're completely overlooking what marketing has become: a technology . What does this displacement mean for the future of marketing and its role in today's increasingly networked organizations? Who will manage the all-important customer relationship-and how ? In this bold new book, McKenna marshals over forty years of experience as a marketing innovator, investor, and industry visionary to explore an emerging-and essentially different-marketing paradigm. In this unconventional model, says McKenna, computers and the network do most of the work, from data...... Strategic Marketing for Success in Retailing A. Coskun Samli Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use sound reasoning in their judgments. With an extensive review of retailing research and emphasis on small retail decision-making processes, plus discussions of human resource development, information technology, control mechanisms, and the international aspects of retailing, this book will find a special place in the list of books that must be read, not only by retailing professionals and students, but...... <<<  Мистические фрагменты. Жерар де Нерваль             European Gastronomy into the 21st Century. Kenneth Maxwell, ... >>>
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