Каталог Strategic Marketing Management, Third Edition : planning, implementation and control Richard M. S. Wilson Book DescriptionThis third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty ...... Conversations on Growth, Stability and Trade: An Historical Perspective Brian Snowdon Book DescriptionThis unique volume provides a comprehensive survey of the major economic issues that have helped shape the modern world. It includes discussions of the latest research findings in macroeconomics and scrutinizes some of the most important debates in economic history. The author examines the many controversies relating to the role of government in a modern economy, long-run growth and development, the spread of the Industrial Revolution, the causes and consequences of the ?Great Depression?, the ?Great Peacetime Inflation?, the conduct of stabilization policy, international economic integration and globalization. To shed light on these major issues the volume contains interviews with ten leading economists who have each contributed extensively to the literature on macroeconomics, economic growth and development, international economics and economic history. A major theme which runs throughout the book is the conviction that economists can gain...... Fashion Forever: 30 Years of Subculture Book DescriptionFashion Forever is a unique account of the aesthetic choices of British youth and a comprehensive guide to three decades of style driven subcultures. This book also presents a unique collection of portraits of distinctive individuals, their looks, their styles and their very personal statements. Just read the reviews. "A glorious celebration of British street style..." -- Vogue; "Thirty years of candid fashion as worn by the innately stylish..." -- Arena; "An incredible journey all overthe world in search of the good, the bad, the ugly, the eccentric and the downright hardcore..." -- The Big Issue; "An astounding book... a resplendent result... an amazing anthology that charts the fashion trends as worn by the youth of Britain from themid-70s to the present day..." -- Dazed and Confused; "Too arty, too edgy..." -- ES Magazine; "It's a great addition to the sizable subculture canon..." -- GQ; "Fashion Forever works both as a visual pop culture history lesson and a...... Building Type Basics for Recreational Facilities (Building Type Basics) Richard J. Diedrich Book DescriptionWhether you're an architect or a designer, Building Type Basics for Recreational Facilities will guide you through the basics of programming, designing, and planning many types of recreational facilities, including golf and countryclubhouses; tennis, aquatic, skiing, and equestrian support facilities; and spas and fitness centers. The book also tackles the practical challenges architects, engineers, and consultants face in creating attractive and financially viable leisure facilities.... The House on Beartown Road : A Memoir of Learning and Forgetting Elizabeth Cohen Book DescriptionIn this beautiful book, Elizabeth Cohen gives us a true and moving portrait of the love and courage of a family. Elizabeth, a member of the “sandwich generation”—people caught in the middle, simultaneously caring for their children and for their aging parents—is the mother of Ava and the daughter of Daddy, and responsible for both. Hers is the story of a woman’s struggle to keep her family whole, to raise her child in a house of laughter and love, and to keep her father from hiding the house keys in his slippers. In this story full of everyday triumphs, first steps, and elderly confusion, Ava, a baby, finds each new picture, each new word, each new song, something to learn greedily, joyfully. Daddy is a man in his twilight years for whom time moves slowly and lessons are not learned but quietly, frustratingly forgotten. Elizabeth, a suddenly single mother with a career and a mortgage and a hamper of laundry, finds her world...... <<<  Что наша жизнь?. Игнатов П.             От первого лица.  >>>
На главную Strategic Marketing Management, Third Edition : planning, implementation and control. Richard M. S. Wilson . Книги. Майкоп, Ковров, Сыктывкар, Ангарск, Липецк, Арзамас, Хабаровск, Кызыл, Краснодар, Грозный, Новотроицк, Курск, Ковров, Первобытное общество. Древний мир. Античность| Экономический роман| mp3 аудиокниги, книжные магазины санкт, books, рассказы, библиотека литературы, молодая гвардия книжный, поэзия, книги доставка, деловая книга, книжный, печатные издания,

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