Каталог Wanted Mark Millar, J.G. Jones What if everything in your life was out of your hands and those around you propelled your fate? Your girlfriend left you for your best friend; your boss gave your job to someone better. What if then, after all this, someone gave you back total control? What if he revealed you were the next in line to join a secret society of super-villians that controlled the entire planet? Mark Millar and J.G. Jones provide a look at one man who goes from being the world's biggest loser to the deadliest assassin alive.... My Michael Amos Oz One of Amos Oz's earliest and most famous novels, My Michael created a sensation upon its initial publication in 1968 and established Oz as a writer of international acclaim. Like all great books, it has an enduring power to surprise and mesmerize. Set in 1950s Jerusalem, My Michael tells the story of a remote and intense woman named Hannah Gonen and her marriage to a decent but unremarkable man named Michael. As the years pass and Hannah's tempestuous fantasy life encroaches upon reality, she feels increasingly estranged from him and the marriage gradually disintegrates. Gorgeously written and profoundly moving, this extraordinary novel is at once a haunting love story and a rich, reflective portrait of place.... Niche Envy: Marketing Discrimination in the Digital Age Joseph Turow We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted--to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy , Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history--or even by race, gender, and political opinions--what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? ...... Strategic Management in the Innovation Economy: Strategic Approaches and Tools for Dynamic Innovation Capabilities Thomas H. Davenport, Marius Leibold, Sven C. Voelpel During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be inadequate to deal with these changes, and those who want to survive and succeed in the highly competitive global economy urgently need more dynamic, innovative and holistic approaches to strategy and strategic management. The major focus of this book is to provide new strategic management approaches and tools to enable capabilities for rapid, discontinuous organizational innovation and change. For both advanced students and business managers, it presents a well-balanced combination of leading-edge theory supported by published articles of prominent scholars, and case studies & examples, all designed to substantiate a new strategic mindset, innovative tools, and practical applications for significantly increased innovative capabilities. ...... L.L. Bean: The Making of an American Icon Leon Gorman L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve...... <<<  Руководство по эротическому массажу. А. С. Конькова             Occupational Therapy - A Medical Dictionary, Bibliography, ... >>>
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