Каталог Services Marketing David L. Kurtz, Kenneth E. Clow Services Marketing This practical guide is the first to take a behavioral/managerial approach to one of the fastest growing fields in marketing: services marketing! In an engaging and interesting writing style, the authors present the latest theories andconcepts of both domestic and international services marketing, all within the context of how theory is applied in today's dynamic environment. Each chapter contains a short case that allows students an opportunity to apply the concepts of the chapter. All cases are real-world companies, from Scandinavian Airlines to Kinko's. Plus, Services in Action boxes in each chapter spotlight how real-world companies use the concepts. Finally, 8 comprehensive cases throughout the text require readers to integrate the concepts and theories they have learned. Services Marketing Homepage Check it Out! Sample tests Answers to Discussion Questions Links to services companies and articles PowerPoint slides www.wiley.com/college... Tracking Your School's Success: A Guide to Sensible Evaluation Joan L. Herman, Lynn Winters Offers precise lessons on how to focus the evaluation, identify tracking strategies, manage instrument development and data collection, analyze information, and interpret findings.... Mastering and Using Microsoft Excel 2002 Comprehensive Course H. Albert Napier, Philip J Judd With over 50 years of combined experience as both academics and corporate trainers, Al Napier and Phil Judd have developed a proven approach to mastering and using application software.... Ectopic Pregnancy: A Medical Dictionary, Bibliography, and Annotated Research Guide to Internet References Icon Health Publications In March 2001, the National Institutes of Health issued the following warning: "The number of Web sites offering health-related resources grows every day. Many sites provide valuable information, while others may have information that is unreliable or misleading." Furthermore, because of the rapid increase in Internet-based information, many hours can be wasted searching, selecting, and printing.This book was created for medical professionals, students, and members of the general public who want to conduct medical research using the most advanced tools available and spending the least amount of time doing so.... The Case for Virtual Business Processes : Reduce Costs, Improve Efficiencies, and Focus on Your Core Business (Network Business Series) Martha Young, Michael Jude Reduce costs, improve efficiencies, and focus on your core business Leverage your technology infrastructure to save money and virtualize processes. Discover the principles behind BPV and the ways in which they can benefit your business. Benefit from incremental cost savings, maximizing your business' ROI. Learn from real-world case studies that illustrate best practices. Understand the solution-provider market, maximizing the impact of your investment. The dot-com collapse generally discredited the idea of leveraging the Internet to build viable businesses. Many market pundits have decried the concept without examining the underlying dynamics associated with these companies' failures. The truth is, prior business models were built on a flawed business case, not bad technology. In fact, the dot-com bubble created a whole new class of automation that, when applied to conventional businesses, can dramatically improve time to...... <<<  Все о продажах. Тим Коннор             eat.shop.austin: The Indispensable Guide to Inspired, ... >>>
На главную Services Marketing. David L. Kurtz, Kenneth E. Clow . Книги. Находка, Новокуйбышевск, Жуковский, Санкт-Петербург, Копейск, Омск, Краснодар, Хасавюрт, Назрань, Современные боевики| Теоретические основы строительства| Ценные бумаги. Инвестиции. Оценочная деятельность| Фантастика ужасов. Мистика| Фильмы-катастрофы| стихи, новый книжный магазин, энциклопедия, роман, большая энциклопедия,

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