Каталог Market New Products Successfully: Using Simulated Test Maket Technology Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.... Presentation S.O.S.: From Perspiration to Persuasion in 9 Easy Steps Mark Wiskup Your palms are sweaty. Your fingers tremble. Everybody is watching you, waiting to be blown away. The moment is yours. What are you going to do with it? Mark Wiskup has the answers. In this one-of-a-kind book perfect for the millions of people who stand up in front of colleagues and employees on a regular basis, Mark Wiskup offers nine quick and easy steps to make each presentation one your audience will never forget. Tips include why less information is often more why you need to hook them from the very first word how vivid scenarios can make your presentation what three words can ruin any business presentation and much, much more!... Women in the New Taiwan: Gender Roles and Gender Consciousness in a Changing Society (Taiwan in the Modern World) ... Body Painting: Masterpieces by Joanne Gair Joanne Gair If ever there was a defining moment in a career, for renowned body-painting artist Joanne Gair it came when she painted "that suit" on Demi Moore for the cover of Vanity Fair. From creating painted swimsuits on supermodels for Sports Illustrated or making music videos with Madonna, Gair's career allows us to see the human body as a canvas to be transformed and has worked with some of the world's most celebrated personalities to create unforgettable images. During a career spanning over 20 years, she has worked with Elle McPherson, Gillian Anderson, Heidi Klum, Pamela Anderson, Demi Moore, Madonna, Karen Elson, Alek Wek, Carolyn Murphy, Rachel Hunter, and Molly Sims. Among the star photographers whose work is included in this book are Michel Comte, David LaChapelle, Annie Leibovitz, Herb Ritts, Howard Schatz, and Mark Seliger. Joanne Gair is a fixture of the fashion, advertising and music industries. Her collaborations have resulted in thousands of extraordinary photographs from...... Холтеровское мониторирование ЭКГ. Возможности, трудности, ошибки А. С. Аксельрод, П. Ш. Чомахидзе, А. Л. Сыркин Медицинское информационное агентство. В книге представлен большой практический опыт использования методики холтеровского мониторирования ЭКГ, наглядно показаны широкие возможности и типичные ограничения метода. Авторы показали наиболее часто встречающиеся ошибки при интерпретации холтеровской регистрации и проанализировали причины их возникновения. Отдельные главы книги посвящены также нормальным показателям холтеровского мониторирования и принципам оформления заключения. Для кардиологов, терапевтов, семейных врачей, врачей общей практики и студентов старших курсов.... <<<  Современная фирма. Структура организации для достижения эффективности и роста. ...             Контрольный выстрел. Фридрих Незнанский >>>
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