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Marketing Theory: Evolution and Evaluation Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett
This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work....
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Consultant & Independent Contractor Agreements (CONSULTANT & INDEPENDENT CONTRACTOR AGREEMENTS) Stephen Fishman, Amy Delpo, Lisa Guerin
Whether you are contracting your services to others or hiring independent contractors to work for you, it's essential to get everything in writing -- if you don't, you could lose time, money and credibility. Consultant and Independent Contractor Agreements gives you the plain-English instructions and easy-to-use forms you need to get the legalities straight, stay out of trouble and get the job done. If you're an independent contractor... Take the legal steps necessary to document each new project that comes your way -- if you get audited, you'll be glad you did. This easy-to-use book gives you all the tools you need to: *put your agreement in writing *define a project's scope, components and duration *satisfy IRS requirements *get paid on time and in full *avoid disputes with clients *drum up new business If you're hiring independent contractors... Using freelancers can get you great results and save you money -- but you need to......
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Bookworm's Big Apple Susan Paula Barile
This easy-to-use, lively handbook helps readers locate nearly 400 bookstores in Manhattan. Divided into four sections--general, speciality, used and antiquarian--this guidebook offers stock descriptions, store hours, special services offered to customersand lots of other information about bookbuying in the publishing capital of the world....
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Все для Эго Тонино Бенаквиста
АСТ, Ермак. Черный ящик, Птичник, Время блюза, Трансферт, Петиция, 17 июля 1994 года, между 10 и 11 часами вечера, Перемотка, Однажды летом домосед…, Оппортюн, IQ. Рассказы Бенаквиста - это романы в миниатюре, это экскурсии в дебри человеческого подсознания, это непредсказуемые повороты сюжета и необычные концовки. Бенаквиста строит увлекательные сюжеты на основе самых заурядных ситуаций, блистательно пародирует литературные и "жизненные" штампы и приглашает читателя взглянуть на обыденную жизнь с самой неожиданной стороны....
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Start with a Digital Camera (Special Edition) (2nd Edition) John Odam
With film purchase and development costs as high as ever, and quality digital cameras selling for only a couple of hundred bucks, if you haven't bought a digital camera yet, you will. And when you do, you'll want John Odam's practical and lovely Start with a Digital Camera, 2nd Edition to help you overcome the limitations of digital photography and make the most of its unique advantages. In this newly revised edition, updated to cover advanced camera resolutions, new storage options, and Adobe Elements, you'll learn how to pick out and use your digital camera, work with models and props, optimize images for printing as well as for onscreen presentation, manage memory and storage, and much more. You'll also walk away with a ton of valuable tips on using digital photos in publications, on the Web, and in limited-edition prints. Start with a Digital Camera, 2nd Edition uses hundreds of full-color photos, graphic design case studies, and step-by-step examples to give you......
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На главную
Marketing Theory: Evolution and Evaluation. Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett . Книги.
Коломна, Владикавказ, Тобольск,
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