Каталог Foundations of Economics: A Beginner's Companion Yanis Varoufakis This book covers all the essential economics concepts and addresses three main areas in detail: consumption and choice, production and markets, and governement and the state.... A Guide to Commercial-Scale Ethanol Production and Financing Solar Energy Research Institute The Guide to Commercial-Scale Ethanol Production and Financing was produced by the Solar Energy Research Institute on behalf of the U. S. Department of Energy. It is aimed at facilitating the production and adoption of alcohol fuels on a wide scale throughout the United States. The guide was conceived and developed as a special aid to entrepreneurs who have interest in the business of alcohol fuel production on a commercial scale.... The Consumer Society (Frontier Issues in Economics Thought) Neva Goodwin, Frank Ackerman, David Kiron, Neva R. Goodwin The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers. The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants...... Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko, Perry D. Drake Contemporary direct marketing and e-commerce companies cannot exist in today?s competitive environment without the use of marketing databases. Databases allow marketers to reach customers and cultivate relationships more effectively and efficiently. Although databases provide a means to establish and enhance relationships, they can also be used incorrectly, inefficiently, and even unethically. "Optimal Database Marketing" was written to provide the marketing manager or student with a complete and solid understanding of how to properly establish and use databases to help organizations maximize their relationships with customers. The book originally evolved from an outline developed by an advisory board of industry experts that was established by the Direct Marketing Educational Foundation. As such, this book looks beyond the temptation of the quick sale to consider the long-term impact of database marketing techniques on the organization, customers, prospective...... The Arnold Encyclopedia of Real Estate, 2nd Edition Alvin L. Arnold Uses plain English to define and explain salient features— economic, financial and legal—of the real estate activity to which a given term applies. Covers such major areas as acquisition, disposition and ownership, government regulation and agencies, leasing, property descriptions and management.... <<<  Посвящения и посвященные в Тибете. Александра Давид-Неэль             Жилищный комплекс России: идеология свободы и развития. А. М. Афанасьев >>>
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