Каталог John Stuart Mill on Economic Theory and Method : Collected Essays III Samuel Hollander This book, the third in the series of Samuel Hollander's essays, covers twelve key studies on the economic theory and method of John Stuart Mill. This volume provides an accessible sourcebook on Mill's relationship with David Ricardo, and the 'Classical School', as well as confirming his relevance for modern economics and for the place of economics within the social sciences.... International Political Economy and Mass Communication in Chile : National Intellectuals and Transnational Hegemony (International Political Economy Series) Matt Davies This book develops an approach to international political economy that focuses on culture. It examines Chilean communication scholarship as it developed under shifting political regimes and changing international political economic relations. Also examined is the importance of agency and culture in the political processes of building and challenging transnational hegemony, emphasizing the role of intellectuals.... Cities in a World Economy (Sociology for a New Century) Saskia Sassen Cities in a World Economy presents sociologists with a new perspective on the study of urban sociology. The decentralization and privatization of the world's economies has radically altered such things as the organization of labour, the structure of consumption, and the distribution of earnings in ways that have yet to be fully realized. In a world economy that is truly more global than it has ever been, the Second Edition of this popular textbook addresses the need to account for the global economies' increasing influence on the social structures of cities.... Marketing Book, Fifth Edition This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume...... From Patent to Profit: Secrets & Strategies for the Successful Inventor Bob Dematteis Creating a product and bringing it to the market can cost a bundle. With this complete inventor's guide, anyone with a creative streak can avoid potential problems and set a course for a successful launch.... <<<  Основы управления персоналом. А. П. Егоршин             Французская классика со времен Рабле до ... >>>
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