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Project Marketing : Beyond Competitive Bidding Bernard Cova, Pervez Ghauri, Robert Salle
Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations. FEATURES The authors are all leading international figures in the field of project marketing. Bernard Cova is co-founder and leader of The European Network on Project Marketing and System Selling. The book provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 short cases drawn from a wide variety of industries e.g. aerospace, construction, engineering, transport and energy. The cases are truly international with examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding ......
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Economics and Management of Technological Diversification (Routledge Studies in the Modern World Economy) John Cantwell, Alfonso Gambardella, Ove Granstrand
Recently, initial attempts have been made to understand the patterns of corporate technological diversification and their implications on economic and managerial dimensions. This book consolidates these attempts and breaks new ground, providing a systematic analysis of data and case studies in its analysis of the phenomenon of technological diversification. Subjects discussed include product diversification, economic performance, internationalization, managerial and organizational issues, and strategic alliances. The international range of contributors and case studies will appeal particularly to those interested in the EU research and policy....
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New Virtual Field Trips: Gail Cooper, Garry Cooper
Better than ever, this latest edition brings you more than 440 of the most exciting, educational, and innovative Web sites available for taking your students on unforgettable Internet field trips. Visit sites that tie into National Science Standards, useinquiry-based learning, or encourage independent studies! Make this guide your road map to quality Web sites. You'll avoid inappropriate and hard-to- navigate sites, and students will thank you for their trouble-free virtual trips....
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Feedback Control of Computing Systems Joseph L. Hellerstein, Yixin Diao, Sujay Parekh, Dawn M. Tilbury
This is the first practical treatment of the design and application of feedback control of computing systems. MATLAB files for the solution of problems and case studies accompany the text throughout. The book discusses information technology examples, such as maximizing the efficiency of Lotus Notes. This book results from the authors' research into the use of control theory to model and control computing systems. This has important implications to the way engineers and researchers approach different resource management problems. This guide is well suited for professionals and researchers in information technology and computer science....
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Probabilistic and Statistical Methods in Computer Science Jean-Francois Mari, Rene Schott
Probabilistic and Statistical Methods in Computer Science presents a large variety of applications of probability theory and statistics in computer science and more precisely in algorithm analysis, speech recognition and robotics. It is written on a self-contained basis: all probabilistic and statistical tools needed are introduced on a comprehensible level. In addition all examples are worked out completely. Most of the material is scattered throughout available literature. However, this is the firstvolume that brings together all of this material in such an accessible format. Probabilistic and Statistical Methods in Computer Science is intended for students in computer science and applied mathematics, for engineers and for all researchers interested in applications of probability theory and statistics. It is suitable for self study as well as being appropriate for a course or seminar....
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Project Marketing : Beyond Competitive Bidding. Bernard Cova, Pervez Ghauri, Robert Salle . Книги.
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