Каталог The Breakaway Brand: How Great Brands Stand Out Francis Kelly, Barry Silverstein Discover the Secrets Behind 50 of the World's Most Successful Brands What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth. In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away. Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns,...... The Natural Survival of Work: Job Creation and Job Destruction in a Growing Economy Pierre Cahuc, AndrA© Zylberberg Every working day in the United States, 90,000 jobs disappear--and an equal number are created. This discovery has radically altered the way economists think about how labor markets work. Without this necessary phenomenon of "creative destruction," our economies would experience much lower growth. Unemployment is a natural consequence of a vigorous economy--and is in fact indispensable to it. In The Natural Survival of Work , labor economists Pierre Cahuc and AndrA© Zylberberg consider how to manage the unemployment that results from the desirable churning of the economy, drawing on recent economic research and citing examples from France, the U.S., the U.K., and elsewhere. Unemployment in many continental European countries, particularly among youth, has reached high levels in recent years, and Cahuc and Zylberberg criticize labor market policies that are based on politics rather than economics. They discuss the minimum wage in both the U. S. and France and show...... Gutenberg in Shanghai: Chinese Print Capitalism, 1876-1937 Christopher A. Reed In the mid-1910s, what historians call the "Golden Age of Chinese Capitalism" began, accompanied by a technological transformation that included the drastic expansion of China's "Gutenberg revolution." Gutenberg in Shanghai is a brilliant examination of this process. It finds the origins of that revolution in the country's printing industries of the late imperial period and analyzes their subsequent development in the Republican era. Under diverse social, political, and economic influences, this technological and cultural revolution saw woodblock printing replaced with Western mechanical processes. This book, which relies on documents previously unavailable to both Western and Chinese researchers, demonstrates how Western technology and evolving traditional values resulted in the birth of a unique form of print capitalism whose influence on Chinese culture was far-reaching and irreversible. Its conclusion contests scholarly arguments that view China's technological development as...... Dynamics of Inequality and Poverty, Volume 13 (Research on Economic Inequality) This volume consists of a number of papers related to the theme of the dynamics of inequality and poverty. These are subdivided into four separate parts. The five chapters in Part I of this volume are concerned with inequality and poverty over extended time periods. Bandyopadhyay and Cowell deal with the concept of vulnerability in the context of income mobility of the poor. Biewen studies the extent and the composition of chronic poverty in Germany, comparing the results with the United Kingdom and the United States. Van de Ven describes a dynamic microsimulation model of cohort labour earnings based on the Australian population aged between 20 and 55 years, and considers how the widening social gap between the Australia and the UK is reflected by their redistributive systems, through the use of static and dynamic microsimulation. Kelly analyses the lifetime distribution of net worth in Australia using a dynamic microsimulation model to project the cross-sectional and lifetime...... Paint Like Monet (Masterclass) James Heard Monet’s revolutionary approach to painting allowed a new understanding of light, composition, and form. By exploring how his paintings were conceived, constructed, and executed, aspiring artists can broaden their technical knowledge and vastly expand their creative horizons. The first in a new series of instructional books, Paint Like Monet takes the reader on a guided journey through the artist’s methods, tools, materials, and techniques. Step-by-step exercises and detailed explanations of composition and context are complemented by ideas on developing a personal style and tips on how to check and improve a painting in progress. This hands-on encounter with Impressionist theory is rich with insight and inspiration for anyone interested in art—offering a master class with one of history’s greatest artists.... <<<  Средний заработок. Порядок исчисления в различных ...             Французский язык. Грамматические явления в деловом тексте. Часть ... >>>
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