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The Successful Entrepreneur's Guidebook: Where You Are Now, Where You Want to Be, and How to Get There

Colin Barrow, Robert Brown, Liz Clarke


The Successful Entrepreneur's Guidebook: Where You Are Now, Where You Want to Be, and How to Get There Colin Barrow, Robert Brown, Liz Clarke This complete guide to strategy, finance and management for the small business owner is broken down into three key sections: Where you are now, where you want to be and how to get there. Now in its second edition (previously released as This complete guide to strategy, finance and management for the small business owner is broken down into three key sections: Where you are now, where you want to be and how to get there. Now in its second edition (previously released as "The Business Enterprise Handbook"), it explores the characteristics of "champion" enterprises and helps entrepreneurs develop professionally and grow their businesses. Based on research that analyzed the experiences of some 15,000 firms, the book contains the best ways to achieve profitable growth. The authors chart the problems that owner-managed businesses are likely to encounter and suggest ways to anticipate and resolve them. Packed with helpful assignments, topical case studies and a well-balanced use of management models, it enables entrepreneurs to examine their businesses now, determine where they want to take their business and create a business plan to take them there....


Programming ASP.NET for ArcGIS Server

Vincent Zhuang, Dave R Wrazien, Minhua Wang, Xiaowen Huang


Programming ASP.NET for ArcGIS Server Vincent Zhuang, Dave R Wrazien, Minhua Wang, Xiaowen Huang Acquire all the practical information needed to develop ASP.NET applications for ArcGIS Server in this straightforward, easy-to-follow programming guide. Programming ASP.NET for ArcGIS Server provides a solid introduction to ArcGIS Server, and progresses into coverage of a variety of practical applications. The latest topics in GIS are addressed, including GIS web applications, GIS web services, and wireless GIS applications for mobile devices, such as PDAs and cellular phones. Ideal for programmers and GIS professionals alike, this innovative book offers functional coverage of the software, updated to its latest release. книги, книжный магазин, интернет-магазин Acquire all the practical information needed to develop ASP.NET applications for ArcGIS Server in this straightforward, easy-to-follow programming guide. Programming ASP.NET for ArcGIS Server provides a solid introduction to ArcGIS Server, and progresses into coverage of a variety of practical applications. The latest topics in GIS are addressed, including GIS web applications, GIS web services, and wireless GIS applications for mobile devices, such as PDAs and cellular phones. Ideal for programmers and GIS professionals alike, this innovative book offers functional coverage of the software, updated to its latest release....

The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail

Mal Warwick


The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail Mal Warwick Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail. Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised. How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of... книги, книжный магазин, интернет-магазин Whoever heard of raising $1,000 gifts (not to mention $3,000, $4,000 and $5,000 gifts) by mail? That's the realm of face-to-face fundraising, right? Not exclusively, says Mal Warwick, in his book, The Mercifully Brief, Real World Guide to Raising $1,000 Gifts by Mail. And Warwick should know. He's spent the last decade perfecting the art of high dollar direct mail. Take just one mailing Warwick cites (he's produced scores of them to draw from). Nearly $150,000 was raised from only 2,400 donors, many of whom had never given more than $100 to the organization sending the mailing. Just as remarkable, the final fundraising cost for this effort was eight cents! per dollar raised. How do you do this? Must you tap a professional firm or be a prizewinning writer? Absolutely not. Warwick touts self-reliance. He shows you - with carefully selected examples and illustrations - how to succeed on your own, walking you step by step through the process of......

The Invisible Grail: How Brands Can Use Words to Captivate Audiences

John Simmons


The Invisible Grail: How Brands Can Use Words to Captivate Audiences John Simmons Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers. книги, книжный магазин, интернет-магазин Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers....

The Europeanization Of Central And Eastern Europe (Cornell Studies in Political Economy)


The Europeanization Of Central And Eastern Europe (Cornell Studies in Political Economy) In May 2004, eight former Eastern Bloc countries joined the European Union: the three Baltic republics, Poland, Hungary, the Czech and Slovak republics, and Slovenia. What is involved in In May 2004, eight former Eastern Bloc countries joined the European Union: the three Baltic republics, Poland, Hungary, the Czech and Slovak republics, and Slovenia. What is involved in "accession"? How have accession dynamics affected and been affected by the domestic politics of candidate countries and their adoption of EU rules? In this carefully designed volume of original essays, the editors have brought together a group of scholars with firsthand research experience in the new member-states of Central and Eastern Europe. Framed by opening and concluding chapters by Frank Schimmelfennig and Ulrich Sedelmeier that outline several aspects of preparation for accession, the empirical case studies discuss a variety of topics, including democracy and human rights, the reform of state administrations and economic, social, and environmental policies. This book demonstrates the importance of the credibility and the costs of accession conditionality for the adoption of EU rules in......


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The Successful Entrepreneur's Guidebook: Where You Are Now, Where You Want to Be, and How to Get There. Colin Barrow, Robert Brown, Liz Clarke . Книги.

Элиста, Волгодонск, Нижний Тагил, Щёлково, Владимир, Коломна, Ленинск-Кузнецкий, Хасавюрт, Смоленск, Находка, Саратов, Ставрополь, Москва,
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