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Mastering International Trade (Palgrave Master Series)

Chris Marshall, Richard Pettinger


Mastering International Trade (Palgrave Master Series) Chris Marshall, Richard Pettinger This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets. книги, книжный магазин, интернет-магазин This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets....


Governing the European Economy (Governing Europe)

Grahame Thompson


Governing the European Economy (Governing Europe) Grahame Thompson This is the first text to accessibly introduce, map and explain the nature of the European economic space and its importance to the development of the future shape of Europe. It will enable students to: understand what is meant by the `economy'and assess the nature and role of `governance' in a European economic context; review the economic history of the EU and the key economic relationships of the EU and member states; distinguish between both de facto (private) and de jure (public) integrative and disintegrative processes; examine competing ideas of a European `regulatory order', `market system' or set of `self-governing networks' to capture the characteristics of the contemporary European economy; and consider questions raised. книги, книжный магазин, интернет-магазин This is the first text to accessibly introduce, map and explain the nature of the European economic space and its importance to the development of the future shape of Europe. It will enable students to: understand what is meant by the `economy'and assess the nature and role of `governance' in a European economic context; review the economic history of the EU and the key economic relationships of the EU and member states; distinguish between both de facto (private) and de jure (public) integrative and disintegrative processes; examine competing ideas of a European `regulatory order', `market system' or set of `self-governing networks' to capture the characteristics of the contemporary European economy; and consider questions raised....

The Timid Corporation : Why Business is Terrified of Taking Risk

Benjamin Hunt


The Timid Corporation : Why Business is Terrified of Taking Risk Benjamin Hunt 'This book provides a much needed critical intervention in the governance and risk management mania that has characterised corporate regulation in the past ten years. Benjamin Hunt challenges us to reinterpret the mantras of brand management, customer focus, stakeholder dialogue, shareholder value and many more as products of an anxious society populated by defensive corporations, fearful of markets and led by empty political systems. The Timid Corporation is refreshingly provocative, and offers atimely reminder of the paradox of corporate regulation in the post-Enron world which can never restore trust. This book is essential reading for managers, politicians and academics concerned with the consequences of a culture of corporate risk aversion for genuine innovation. 'This book provides a much needed critical intervention in the governance and risk management mania that has characterised corporate regulation in the past ten years. Benjamin Hunt challenges us to reinterpret the mantras of brand management, customer focus, stakeholder dialogue, shareholder value and many more as products of an anxious society populated by defensive corporations, fearful of markets and led by empty political systems. The Timid Corporation is refreshingly provocative, and offers atimely reminder of the paradox of corporate regulation in the post-Enron world which can never restore trust. This book is essential reading for managers, politicians and academics concerned with the consequences of a culture of corporate risk aversion for genuine innovation." Michael Power, P.D. Leake Professor of Accounting, and Co-Director, ESRC Centre for Analysis of Risk and Regulation, London School of Economics...

Principles of Food Sanitation (Chapman & Hall Food Science Book.)

Norman G. Marriott


Principles of Food Sanitation (Chapman & Hall Food Science Book.) Norman G. Marriott This highly acclaimed reference and text presents concise, thorough discussions of the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment, waste disposal, pest control, and the effectiveness of monitoring sanitation. Two new chapters address HACCP and sanitary design and construction. книги, книжный магазин, интернет-магазин This highly acclaimed reference and text presents concise, thorough discussions of the principles related to contamination, cleaning compounds, sanitizers, cleaning equipment, waste disposal, pest control, and the effectiveness of monitoring sanitation. Two new chapters address HACCP and sanitary design and construction....

Planned Giving Simplified : The Gift, The Giver, and the Gift Planner(AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series)

Robert F. Sharpe


Planned Giving Simplified : The Gift, The Giver, and the Gift Planner(AFP/Wiley Fund Development Series) (The AFP/Wiley Fund Development Series) Robert F. Sharpe Planned Giving Simplified A down-to-earth introduction to planned giving by a leading pioneer in the field. In this groundbreaking book, charitable gift planning expert Robert F. Sharpe, Sr., demystifies the complex world of planned giving for not-for-profit managers. He provides a detailed blueprint for starting and building a successful planned giving program, and develops a rational framework for managing the subtle interplay of legal, administrative, and interpersonal factors involved in the planned giving process. Central to Sharpe's proven approach is his controversial definition of the effective charitable gift planner as being not so much a fund raiser as an expert at helping potential benefactors satisfy a deeply felt emotionalneed. Rather than soliciting or closing on planned gifts, the planner's primary focus should be on forming relationships with donors and providing them with the means and opportunity to fulfill their desire to do good. Using... книги, книжный магазин, интернет-магазин Planned Giving Simplified A down-to-earth introduction to planned giving by a leading pioneer in the field. In this groundbreaking book, charitable gift planning expert Robert F. Sharpe, Sr., demystifies the complex world of planned giving for not-for-profit managers. He provides a detailed blueprint for starting and building a successful planned giving program, and develops a rational framework for managing the subtle interplay of legal, administrative, and interpersonal factors involved in the planned giving process. Central to Sharpe's proven approach is his controversial definition of the effective charitable gift planner as being not so much a fund raiser as an expert at helping potential benefactors satisfy a deeply felt emotionalneed. Rather than soliciting or closing on planned gifts, the planner's primary focus should be on forming relationships with donors and providing them with the means and opportunity to fulfill their desire to do good. Using......


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Mastering International Trade (Palgrave Master Series). Chris Marshall, Richard Pettinger . Книги.

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