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Customer Relationship Management : A Databased Approach V. Kumar
Book DescriptionCustomer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings....
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Art/Shop/Eat Milan Paul Blanchard
Book DescriptionLaunched in 2004, the Art/Shop/Eat pocket guides combine a great contemporary look with the thoroughness of research expected from a Blue Guide publication, making them the perfect choice for the weekend or short-break tourist or business visitor. ? Selective high-quality coverage of the leading museums and galleries ? Where to see the best art ? Great eateries from regional cuisine to innovative new trends with places for all budgets ? The high art of shopping, with the stores you simply cannot miss...
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Pension Fund Politics Jon Entine
Book DescriptionThis book shows that pension funds and mutual funds that screen investments according to social and ethical preferences frequently harm those people and causes (for example, the poor and the environment) that they are designed to help....
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The 60-Minute Active Training Series: How to Encourage Constructive Feedback from Others, Participant's Workbook (Active Training Series) Melvin L. Silberman
Book DescriptionConstructive feedback is an essential part of learning, growth, and performance. Too often, though, feedback is withheld. How to Encourage Constructive Feedback from Others, Participant’s Workbook from the popular 60-Minute Active Training Series offers you a ready-made design for an effective, yet brief program that will teach you how to obtain feedback useful from others. Specifically, you will be introduced to and learn how to apply, the four fundamental strategies that open up people at work to exchange honest and constructive feedback Invite others to give feedback that’s really wanted Develop an on-going commitment to feedback Take into account the needs of the person on the giving end Keep the focus on the future, not the past...
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Frozen Music Gil Garcetti
Book DescriptionIn this limited collector edition folio, Gil Garcetti's interpretive photographs of the steel skin of the Walt Disney Concert Hall evoke the mystery, fluidity, texture, and form of Frank O. Gehry's lyrical architecture. Garcetti observes,"The way the light hits the building makes it feel as if it is exploding. I found that the way the light looked could change literally in seconds." A natural sequel to Iron, Garcetti's book of construction photographs, Frozen Music is an essay in subtle modulations of tone. Garcetti's work has garnered positive reviews from Pulitzer Prize-winning photographer David Kennerly; Getty Museum curator of photographs Weston Naef; and architectural photographer Julius Shulman. The photographs in this book are meticulously reproduced in black and white duotone and debossed on luxurious paper removable for framing. They will be the subject of an exhibit at the National Building Museum, in Washington D.C., in spring 2004....
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На главную
Customer Relationship Management : A Databased Approach. V. Kumar . Книги.
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