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Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.) Jill DychA©, Evan Levy
 Praise for Customer Data Integration "Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill DychA© is to be complimented for her thoroughness in interviewing executives and presenting CDI." -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University "In this world of killer competition, hanging on to existing customers is critical to survival. Jill DychA©'s new book makes that job a lot easier than it has been." -Jack Trout, author, Differentiate or Die "Jill and Evan have not only written the definitive work on......
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The Lakeside Company: Case Studies in Auditing (10th Edition) John M. Trussel, Joe Ben Hoyle
 The cases in The Lakeside Company are intended to create a realistic view of how an auditor organizes and conducts an audit examination. These cases provide a simulation that permits learners to put the abstract and difficult concepts of auditing into practice. Readers are guided through the various phases of an audit—from planning the audit to reporting. The situations outlined in this book are not particularly unusual, but rather, the kinds of problems that an auditor might face each day on the job. The realistic audit activities include: analyzing fraud risk factors, performing analytical procedures, preparing internal control flowcharts and narratives, preparing and reviewing audit documents (working papers), preparing audit programs and applying audit procedures, and preparing audit reports. For individuals interested in......
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Entrepreneurship Strategy: Changing Patterns in New Venture Creation, Growth, and Reinvention Lisa K. Gundry, Jill R. Kickul
 The Ryan Creativity Center at DePaul received recognition for its Idea Clinic as one of the top ten business programs in universities that are "entrepreneurial hot spots" programs. Lisa Gundry has been awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She has also received the DePaul University Excellence in Teaching Award.A A Jill Kickul A received the 2000 Management Department Teaching Innovation and Assessment Award. In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers......
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Just Ask Joy: How to Be Socially Savvy in All Situations
 Joy Weaver...
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Managerial Economics & Organizational Architecture James Brickley, Clifford W Smith, Jerold Zimmerman
 With two distinct objectives, this text’s approach to managerial economics takes models from recent economics research and applies the research to the internal structure of a firm. After teaching basic applied economics, the authors look inside the firm and apply this analysis to management decision making. Authors Brickley, Smith, and Zimmerman contend that organizational architecture consists of three aspects of corporate organization: the assignment of decision rights within the company; methods of rewarding individuals; the structure of systems to evaluate the performance of both individuals and business units. These three components can be likened to a stool with three legs. If one of the legs is shorter, the stool is out of balance. These three elements must be in balance in the organization as well....
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Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.). Jill DychA©, Evan Levy . Книги.
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