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New Service Development and Innovation in the New Economy Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden
 Studentlitteratur AB. Most companies that want to compete in today's markets try to differentiate thenselves with the innovative services. New Service Development and Innovation in the New Economy focuses on the introduction and development of new competitive services. Practical tools for the process are provided together with valuable insights into the theoretical methods for the development of new services....
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The Practice of Public Relations, Ninth Edition Fraser P. Seitel
 To succeed in public relations, professionals need an innate sense of the power, excitement, and value to society's primary institutions of its practice. This book uses a unique hands-on approach that prompts readers to think critically about the field. Prepares readers to deal with a full range of situations and to arrive at effective, ethical solutions. Offers two new mini-chapters on Investor Relations and International Public Relations. Features new contemporary cases including Rudy Giuliani and 9/11, Gary Condit, Trent Lott, Microsoft public relations, and more. Presents new hypothetical cases including cases on speechwriting, Internet monitoring, and sex discrimination. Features new contemporary interviews with such public figures as Gov. Jesse Ventura, Rudy Giuliani PR Director Sunny Mindell, National Black Public Relations Association President Pat Tobin, and White House Press Secretary Ari Fleischer. Presents a greater inclusion of minority and female practitioners. Provides......
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Reading Strategies for Elementary Students With Learning Difficulties William N. Bender, Martha J. Larkin
 This indispensable guide with built-in facilitator's guide outlines proven best practices for effective reading instruction, which are founded on current research....
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DVD Studio Pro 2 Solutions Erica Sadun
 While DVD Studio Pro 2 is a full-featured, affordable DVD authoring program, this book is a full-featured, affordable aide that teaches you how to achieve immediate, impressive results. Learn how to encode audio and video; build menus; add language tracks, subtitles, and captions; web-enable your DVD; write scripts; protect your DVD; create DVD slide shows; and much more. Acclaimed Mac author Erica Sadun demonstrates real-world professional solutions using her easy-to-follow approach, then backs them up with a packed DVD that includes 50 example projects; sample video, audio, and slide shows; third-party product demos; and source code....
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Digital Baseband Transmission and Recording Jan W. M. Bergmans
 Digital Baseband Transmission and Recording provides an integral, in-depth and up-to-date overview of the signal processing techniques that are at the heart of digital baseband transmission and recording systems. The coverage ranges from fundamentals to applications in such areas as digital subscriber loops and magnetic and optical storage. Much of the material presented here has never before appeared in book form. The main features of Digital Baseband Transmission and Recording include: + a survey of digital subscriber lines and digital magnetic and optical storage; + a review of fundamental transmission and reception limits; + an encyclopedic introduction to baseband modulation codes; + development of a rich palette of equalization techniques; + a coherent treatment of Viterbi detection and many near-optimum detection schemes; + an overview of adaptive reception techniques that encompasses adaptive gain and slope control, adaptive detection, and novel forms......
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New Service Development and Innovation in the New Economy. Bo Edvardsson, Anders Gustafsson, Michael D. Johnson, Bodil Sanden . Книги.
Одинцово, Рязань, Кемерово, Екатеринбург, Тверь, ВеликийНовгород, Майкоп, Пятигорск, Ярославль, Сыктывкар, Сочи, Ковров, Элиста, Дербент, Томск, Иваново, Кемерово, Щёлково, Грозный, Кисловодск, Челябинск, Нижневартовск, Йошкар-Ола, Октябрьский, Химки, Калининград,
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